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Book Title: Strategy Maps
Author: Kaplan & Norton
ISBN: 1591391342
Price: $18.00
Publisher: HBR
Publication Date: 1/1/2004
To quantify their IC companies should first articulate their strategy, then rate their intangibles according to how well those assets are aligned with the strategy.

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Thomas Stewart in the Forward states that this is breakthrough...

 

 

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Comments:

sad strategic maps
By chris macrae<*dv_2*> on Tuesday, February 03, 2004 (PST)

Sadly, in my view this book puts the systematic auditing of intangibles and policy capitals back, compared with wonderful European work at http://www.euintangibles.net

 

Here's a fuller review I've made http://www.knowledgeboard.com/download/3288/kaplanamazon.doc

 

<*dv_0*>chris macrae, Transparency Communities, http://www.valuetrue.com

 

 

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